Finlay Patrick Digital Media 2021-23chchs
Tuesday 18 October 2022
Monday 12 September 2022
Music Video
For my music video, I decided to use the song summer, as I was going to shoot videos and take pictures when I went on holiday to Bulgaria and portugal.
Tuesday 5 July 2022
Thursday 30 June 2022
iphone advert
- My product of choice is an iPhone 11
- shot types: I used a range of closeup and pan shots
- I used caput which is a mobile app to edit my video
- I shot my video, with my friends iPhone 12
- For the short amount of time that I had to do this project, i believe that the final outcome is quite good.
- If i had more time to complete this, I would have ensured that all of the videos in it, where not blurry and had a plane background.
Monday 25 April 2022
Unit 20 Final piece - Finlay Patrick
P1: Describe an existing media campaign
Advertisement
I decided to look at the "Energy Beats Everything Campaign" for Lucozade energy which uses the biblical story of David and Goliath.
This helps to imply that Lucozade helps to heal sick people. The slogan that is written across the page, backs this up and influences the viewer to buy this product when they are unwell.
LO2 Be able to plan a cross media advertising campaign to a client brief
P2: Create a plan for a cross media advertising campaign in response to a client brief
Synopsis:
I will be creating a short horror film called 'The other Side', with the slogan 'Fear The Unknown', for the '21st Century Productions Ltd. Its purpose will be to frighten, scare and disturb the audience, while at the same time letting them be able to be excited and enjoy the film.
Purpose:
The purpose of this Horror film, is to scare and create a sense of fear to the audience. There will be many different effects/ edits to help create scary and disturbing products.
product/ promotion:
There will be many different products including:
- Many different posters promoting the campaign
- A short Av promotional clip/ reel about the Horror film to help build up excitement it
- T-shirts so that more and more people will see it throughout the world
- Bus Livery so that it can be seen around major cities
- Billboards will catch many peoples eyes in crowded city centers
Inspiration:
'The Nun' was one of my main inspirations for my poster because i really like the simplicity and uniqueness of its posters, the way that it is made of two images of her.
'Last Night In Soho' inspired me to create an image with two different images showing
The title placement and font of 'The Conjuring', has really inspired to create me a similar one. The advert will be flashing images of the monster I design chasing people, with screams, growls, and intense dramatic music in the background.
These are also various posters that inspired me when I began to create my posters.
Setting:
The images will be set in a scary/ gloomy/ dark setting, with a half and half image of a monster, and a blacked out edge.
The colour scheme will be dark gloomy colours, with the occasional bits of red in it to signify blood, and dark blue to portray a different version of the monster.
Font:
There will be a drippy/ skinny serif font for the title so that i can then use the liquefy tool to create a blood like font.
Target Audience:
MY target audience will be 18+ year old males as the majority of horror film viewers are this age.
Imagery:
I will use an image of the a monster, in one colour and then i will a split down the middle of the image and add a scary facial expression of the same monster on the other side in a different colour. The posters etc will be in a black, blue, white and red colour scheme.
P3: Create a plan for a cross media advertising campaign in response to a client brief
In Photoshop I had to use a special tool called FX to change the design, shape, colour and fonts of our text. This is just a practice of it as I had only just learned how to do it.
M2: Justify the choice of planned components by targeted media sector
LO3 Be able to produce the planned media components
P4: Create the media components to be used in the planned campaign
Here are a couple of thumbnail sketches that I drew up, so that I could visualize what I wanted the poster to look like, without putting too much time and effort into it. on both designs, I kept the image in the same place, but I adjusted where all of the writing was going to be so I could see what worked best.
After creating the first two posters, I decided that I wanted to add a blood red colour into it, to create a sense of death. I created this by going onto a website called "postermywall" and changed the font, layout and colour scheme.
These give me a rough idea on how unique, and eye catching my designs will look. I have also created a couple second clip of how it would look on an audio visual screen.
M3: Explain how the created media components comply with the codes and conventions of the media sectors: c
This will attract certain audiences as it is not only intriguing, but it is implying that there is more than one evil. Another focal point of my poster is the bold writing, which is not only blue in one poster, but red in another, which is a reference to blood and gore. my movie poster, does not show an age rating, however, any frightening or revealing images, will not be shown in public areas where children can see it. My movie poster shows an 18 rating for its violence and gory detail. This fits the BBFC which is the British Board Of Classification who acts as the body over film and entertainment for England orientated cinemas and releases.
The BBFC (which stands for British board of classification) classifies films and DVDs and is a company that regulates media products into putting it into age classification to ensure that the content is suitable for that target audience age. Films and TV shows are regulated into age restrictions on DVDs and online streaming services. This system protects against younger consumers watching content that may not be suitable for them. My unit 20 advertising campaign relates to the BBFC regulation because we are advertising our new film project by 21st century productions. We would have to ensure all content and advertising meets regulation guidelines and is suitable to advertise to that age of audience. My advertising campaign will abide by the codes and conventions of the BBFC body so our advertising film poster can be approved to be released. I will present drafts of the poster to a group of executives from BBFC so that they can go over all the required attributes, to ensure that i am able to release it.
- Advertising is legal, decent, honest and truthful
- Ads are prepared with a due sense of social responsibility.
- Ads conform to the principles of fair competition.
- Ads don't impair public confidence in advertising
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P1: Describe an existing media campaign Advertisement I decided to look at the "Energy Beats Everything Campaign" for Lucozade ...